BYU Daily Universe Ad Manager Visits Rees 5th Graders

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Extra!  Extra!  Shayne Durrant, the advertising manager for the BYU student newspaper The Daily Universe, visited the fifth graders at Rees Elementary in Spanish Fork on October 6, 2011.  During his visit, Mr. Durrant explained the ins and outs of the print industry.  Students were fascinated to learn about the many aspects of putting together a newspaper and how advertising revenue was the driving force behind it all.  Mr. Durrant threw water bottles with The Daily Universe logo into the crowd of eager fifth graders and distributed free editions of the newspaper to all. 

"The students were excited to hear an authentic presentation from a working professional.  And seriously, who wouldn't go nuts over catching a free water bottle?  I was thrilled to have Shayne get them pumped up about career possibilities," said Mr. Ethan Deceuster, one of the fifth grade teachers at Rees.  Mr. Deceuster is a former employee of The Daily Universe himself. 

Students learned how many jobs it takes to put together a newspaper; from reporters, writers, and editors to salesman, graphic artists, and deliverymen.  They were also ecstatic to learn that the Daily Universe brings in over $1,000,000 each year from advertising revenue and surprised that a much higher percentage of students read the newspaper itself rather than the Daily Universe website. 

At the end of the presentation, teachers and students thanked Mr. Durrant for taking the time out of his busy schedule to teach them about how the newspaper works and how students need to work hard and get an education in order to be successful in any career path they choose.

by Ethan Deceuster